Why is SSL Relevant? Profits Using an SSL Certificate

Want to know why SSL is so important? Here are our five main explanations for this.

Does SSL matter? Need I an SSL? Do I have to fasten your seatbelt while driving? Must I put protective eyewear on while watching the solar eclipse? As for the first three questions, the answer is a big ‘YES!’ The same response goes for the fourth, unless you’re Joey Bada$$$.

All right, let’s not get into this.

If you own a blog or website in 2020, then you need SSL. It is just as simple as this. An SSL certificate is no longer a luxury, it is nowadays an out and out necessity.

Here is the five key advantages of using an SSL certificate.

1. SSL Protects Data

The core function of an SSL certificate is to protect the communication between server and client. Every bit of information is encrypted upon SSL installation. The data is locked in layman’s terms, and can only be unlocked by the intended recipient (browser or server) as no one else can have the key to open it. SSL helps you protect against the mischievous army of hackers and skimmers when managing sensitive data such as IDs, passwords, credit card numbers etc. As the data is converted by SSL into the undecipherable format, the hacker ‘s skills prove to be an edgeless sword against the unbeatable SSL certificate encryption technology.

2. SSL Certifies Your Identity

The second primary function of an SSL certificate is to provide a web site with authentication. In terms of Web security, identity verification is one of the most important aspects. There is no doubt that the Internet is getting more and more deceptive. A guy traveled 400 miles to meet a girl he had met on Facebook in 2009, only to find that two guys who sponsored a rival football club were duping him. Not all of those stories are funny, however. There have been instances of people losing thousands of dollars on fake websites. It is here that SSL certificates come into play.

Installing an SSL certificate requires you to go through a validation process set by an independent third party called a Certificate Authority (CA). The CA verifies your identity and your organization, depending on the form of certificate. Once you have proved your identity, your website will receive indicators of trust that vouch for integrity. When users see them they know with whom they talk.

Think of that as verified account on Twitter. The only difference here is that instead of Twitter account you are required to verify your identity for the site. Such verification ensures that no imposter is creating a fake website that pretends to be yours. This is called Phishing, in technical terms. SSL helps users to drive to your real website, saves users from fraud and improves their reputation.

3. Better ranking on search engines

In 2014 Google made changes to its algorithm to give the websites enabled by HTTPS the upper hand. This was evident in numerous studies carried out by SEO experts worldwide. One such study by Brian Dean, founder of Backlinko.com, shows a strong correlation between HTTPS and higher rankings of the search engines.

Who doesn’t want to be at the first page of Google, right?

4. SSL helps you meet the requirements of PCI / DSS

If you accept payments online, you’ll need to learn one or two things about PCI / DSS requirements. Your website has to be PCI compliant to receive payments online. One of the 12 primary requirements set by the payment card industry (PCI) is to have installed an SSL certificate.

So SSL is essential — whether or not you want it.

5. SSL Improves customer confidence

If it were up to us, then we would have renamed TTL (Trust Transmitting Layer) to SSL (Secure Socket Layer). Luckily it is not. But that will not stop us from chanting a TTL — err, SSL certificate ‘s praises. Besides the encryption and authentication, SSL certificates are vital from the point of view of customer trust. The users are informed by the easy to identify signs that the data they send is secured. And if you installed an OV or EV SSL, they will be able to see the details of your organisation. Once they know you are a legitimate entity, they are much more likely to do business with you, or even revisit your site.

In 2018 Google made SSL mandatory

Google has agreed to flag websites that do not have an SSL / TLS Certificate built on its website to offer a safer web browsing experience from 2018 onwards. If anyone fails to comply with this rule, all the popular web browsers used around the globe such as Google Chrome & Firefox Mozilla will punish them by posting a ‘Not Secure’ warning message on the URL bar. It may be possible that the website may even be blocked for loading to the browser in the near future. Whatever website you have, from a personal blog to any shopping portal SSL is mandatory and by failing to follow it may result in visitor loss which is not something that a website owner would like to face.

Wrapped up

How safe would you feel if your browser warned you that a “not secure” website is? Because if you don’t have an SSL certificate, that’s what will show up in the upcoming version of Chrome. Would you like to? You don’t of course.

What are you waiting for, then? Check out our super affordable SSL certificate range and add an unbeatable layer of protection to your website.

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