With an ever-increasing level of security issues, the protection system is undergoing a rapid change to keep pace with it. The future looks bright and engaging for SSL certificates as the service providers are promptly upgrading their encryption system to defend websites against malware attacks or hacks. Every online retail store owner worth his salt is aware of using encrypted data because it is his responsibility to create a safer environment for his customers. Besides, people who want to secure their shopping experience will respond and make purchases only if they are assured that it is safe to provide their details to online business without third party intrusion. The website seal and https URL are the most important assurance that buyers look forward to. Premium companies even go for extended validation SSL which is the highest verification level done by certificate authorities.
A vendor issues an EV SSL cert, only after the documents submitted by an online company explaining its existence are verified. This allows users to instantly know that any website which has a green address bar is duly certified and the company exists in the said location, which enhances credibility factor.
Future of SSL encryption
While the industry has evolved from the traditional 128-bit encryption to the newly 256-bit version, more is in the offing. Various types of new features are being promoted and submitted during the world security congress meetings which allow certificate providers to further enhance their security system. The features might vary when a user relies on Wildcard SSL but it is becoming mandatory to keep pace with the new additions because of search engine optimization techniques. The companies are also looking forward to creating better visual indicators including the originally used https, site seal, and green address bar. All of these will encourage customers to buy in online retail stores. In recent times, online shops have witnessed exceptional sales and are in direct competition with brick and mortar stores.