Performance Marketing Channels 2022

Performance marketing is a great way to drive traffic, leads and sales to your business. But it’s not an easy task to get started with. In this article, we’re going to share with you the top five performance marketing channels that will help you reach your business goals in 2022.

What are the different performance marketing channels?

There are a variety of performance marketing channels that businesses can use to reach their target market. Some of the most common channels include online advertising, email marketing, and social media.

Online advertising is one of the most common performance marketing channels. It involves placing ads on websites and online platforms. Online ads can be placed on search engines, within websites, or on social media sites. They can also be targeted to specific demographics, such as people who are interested in a particular product or service.

Email marketing is another common performance marketing channel. Email marketing involves sending newsletters or email blasts to your target market. Email blasts can be targeted to a specific audience, such as people who have subscribed to your email list, people who have made a purchase from you in the past, or people who live in a certain area.

Social media is another common performance marketing channel. Social media platforms include Facebook, Twitter, LinkedIn, and Instagram. Performance marketers use social media to share information about their business and their products/services with their target market. They also use social media to build relationships with their target market and to increase brand awareness.

What are the pros and cons of each performance marketing channel?

Performance marketing channels have both pros and cons. Here’s a look at each:

1. Online Advertising:


  • Very cost-effective.
  • Can be targeted to a very specific audience.
  • Can be performed quickly and easily.


  • May not be as effective as other marketing channels.
  • Not all users will see the ads.
  • May not be as personalized as other marketing channels.

2. Social Media:


  • Very personalized.
  • Can be used to build relationships with customers and partners.
  • Can be used to promote products and services directly to customers. Cons:

Which performance marketing channels are best for your business?

There are a variety of performance marketing channels available to businesses of all sizes. Some of the most popular channels include email marketing, social media, search engine optimization (SEO), and online advertising.

The best performance marketing channel for your business depends on your goals and what works best for your target audience. If you want to increase sales, for example, email marketing is a great way to reach your customers. SEO can help you rank higher in search engine results pages (SERPs), making it easier for people to find your website. Social media can be used to build relationships with potential and current customers, as well as promote your products and services.

Select the performance marketing channel that best suits your business and target audience. Using multiple channels will help you reach more people and increase your chances of success.


In today’s competitive market, it is essential for businesses of all sizes to ensure they are using the most effective performance marketing channels. By identifying and implementing the right channels, you can boost your reach and drive more leads down the funnel. Here are five key performance marketing channels that will help you achieve success in 2022:

1) Social Media Marketing
2) Paid Advertising
3) Content Marketing
4) PR/Media Relations
5) Email Marketing