How To Get A Trusted SSL Certificate?

How To Get A Trusted SSL Certificate? – What safeguards do you have in place to keep your users, prospects, and customers safe while they browse? (And, along the way, your company?) A Secure Sockets Layer is the answer.

How to Get an SSL Certificate [+10 Best Free SSLs]

Your website is more than a digital billboard; it’s a data highway connecting your company to its customers. When a visitor accesses your website, information such as their IP address is moved from one server to another before reaching its final destination. Visitors expect your business to keep their personal information safe. Without a secure connection, the information they give you risks slipping into the wrong hands, compromising their privacy, and having serious ramifications for your company.

What Is an SSL?

SSL is a security protocol that establishes an encrypted connection between a web server and a web browser. It ensures that every data transferred is kept private. In your address bar, you may have noticed a lock icon next to the URL. This indicates that the site is SSL-protected.

SSL should be installed on your site, especially if you accept financial transactions. This extra layer of protection will keep you safe from data breaches, and it will give visitors a reason to trust you with their personal information. Not to mention, SSL helps your search engine ranking.

You’re more of a visual learner, right? Take a look at this little video to learn more about SSL and why you need it:

How do SSL Certificates work?

With all of the technical language and acronyms, SSL Certificates might be difficult to comprehend. Let’s pretend our buddy Michelle is visiting her favorite website,, to give you a quick but accurate description of how SSL Certificates function.


Michelle first opens her laptop and inputs “” into her Google Chrome web browser. Michelle’s computer receives HubSpot’s SSL certificate through a public key and confirms it with the certificate authority while Google Chrome is loading the site.


Michelle’s computer and HubSpot’s server agree that everything appears to be in order, and the two computers establish a handshake connection.


Michelle’s computer and the server then decide on the type of encryption they’ll employ to send and receive data securely. The encryption and decoding of data while it is in transit between the computer and the server are what make this connection secure. When data is moving from one location to another, security attacks are more likely to occur, thus scrambling the information in an encrypted language, or using a private key, keeps everything safe until it reaches its destination.


When Michelle’s computer decrypts the data using the private key, a lock icon appears next to the website’s name in the browser’s search bar.

Michelle can freely visit, comfortable in the knowledge that any information she contributes will not be intercepted by dangerous hackers.

How much is an SSL?

Depending on the level of protection you desire, your SSL can cost anything from nothing to hundreds of dollars. The following are the several types of SSLs, from least secure to most secure (and, in general, from cheapest to most expensive):

  • Domain Validated (DV) Certificates – For sites that do not exchange any consumer information, such as blogs or small business websites.
  • Organization Validated (OV) Certificates – For sites that do not exchange sensitive consumer information, such as commercial websites with forms and lead capture features.
  • Extended Validated (EV) Certificates – These certificates provide the highest level of security and are capable of handling sensitive data such as financial transactions.

The type of SSL you select is determined by the kind of actions you anticipate visitors taking on your site. If you don’t know where to look or what you’re getting, SSL certificates can be costly.

After you’ve decided on the type of certificate you need, look for Certificate Authorities that provide SSLs at that level. The steps are as follows:

How to Get an SSL Certificate?

  1. Ensure that your WHOIS record is up to date and corresponds to the information you’re providing to the Certificate Authority.
  2. On your server, create a Certificate Signing Request (CSR). (This is something your hosting company can assist you with.)
  3. To validate your domain, submit this to the Certificate Authority.
  4. Once the process is complete, install the certificate they offer you with.