The growth of a business is based on the level of customer trust that you gain by properly motivating them to use your services. Gaining trust begins with secured access which is provided effectively by EV SSL for all types of websites, be it e-commerce, online retail shops or banking websites. While encryption is mandatory for all types of sites where private details are being shared, as an e-commerce site it is equally important to let your customers know that you are actually using a premium version. Such possibilities are easily integrated by default because every certificate authority is aware of the fact that an online retailer needs visual indicators to help gain customer credibility.
EV SSL – How IT WORKS?
Establish a secure environment
Before opening the online store to general public, it is good to establish a secure environment first. It is easily possible with the help of ssl certificates as they are designed with the sole purpose of encrypting data so that no third party can eavesdrop into the information being transferred. Besides, the extended validation will automatically turn your browser address bar green indicating that you are using the highest level of protection possible. This will encourage buyers to share their personal information without hesitation.
Display secure indicators
Making a store popular is based on the type of products sold, quality and reliability. At the same time, the secure indicators provided by cheap ssl certificates will also determine the trust factor. You can use site seals on your website to increase credibility. Also, the green address bar combined with https url will allow buyers to know they are in safe shopping zone. When they use their credit or debit card to purchase a product, they won’t hesitate to share banking details. This will encourage them to buy in your store often and even recommend it to people they know.
Brand your business
Every company which has huge customer database started off as a new one, just like what you are planning to do. Growth is solely based on customer satisfaction. Make sure you make extended validation a part of your investment as it will help you gain a huge list of patrons within a short period. Besides, the premium cert will help you call yourself as a professional which is the first step towards branding.